The Ugly Co

CPG, Playing with Food

One of the things I love to do when I'm grocery shopping is to explore the aisles and look for a new product to try. I keep my eye out for fun packaging and keywords that align with my own food values and missions. As I was strolling through Sprouts, the "Hello! I'm Ugly" on a bright green brought me to a stop.

"100% Upcycled Kiwis"? Awesome! I looked them up online and loved the solution they'd come up with for reducing food waste.

I had fun creating these flavor-profile images using both fresh and dried kiwis. The stop-motion tells the story of "ugly" kiwis getting dried into the tasty treat they are!

Check out them out here: